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9月23日

Catherine Hammerton - KiosKiosK story

Royal College of Art graduate Catherine sold her unique home furnishings, including wallpapers and table linen in the KiosK during September.

"thanks for the opportunity and time you and the team gave me at Kiosk Kiosk last week.

Whilst it wasn't a especially lucrative (a few small sale products that I won't be retiring on just yet!) it was a good PR opportunity and chance to meet customers face to face for their honest feedback and market opinion.

The KiosK itself was very well designed and allowed me to create a strong display that was easily accessible by visitors. Its positioning was great for meeting high spending office workers rather than tourists, who took away information and seemed genuinely interested - a good start given the current economic climate and the hard sell is wallpaper!

Whilst the location saw heavy footfall, it was clear that a lot of people were apprehensive to approach and engage with the Kiosk, as its solo appearance seemed to be a little intimidating. Generally speaking, and from the feedback in the group comments book, this is definitely something that would need to be addressed and considered should you run the scheme again - perhaps a duo or trio of Kiosks or simple branding and A board advertising? It just needs to shout shop a bit louder.


It was great learning experience on direct selling and something which I have had little experience of and would like to develop further. It has given me a view into the consumers minds eye (which can often get lost during the designing process!) and ideas for future endeavors.

KiosKiosK has been a real learning curve, and something that I would advocate to other young designers - if only to get us out of our design comfort zone and into the real world of the market place! I would definitely like to be considered for another event should you be running the scheme in other locations in London later in the year or in 2010.

Many thanks again for the opportunity,

Catherine"

www.NOISEfestival.com/CatherineHammerton

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